(Source : http://blog.planningpod.com/2012/08/16/4-unconventional-crm-strategies-for-touching-base-with-customers/)
1. Invoice Notes
2. “How Can We Improve?” Calls
3. Open House / Party
4. The “Project Completion” (Or “Transaction Completion”) Thank You
Recently, our Senior Director Mr. Venkatesan Sundaram delivered an interesting session on “KANO Model for Customer Satisfaction”. It was a fun filled session with lots and lots of interactions, practical examples and tips.
Find below a Short Mind Map explaining this useful concept. You can click on the picture to see it in full size / download it for future reference.
Donald V. Potter discusses many tips on pricing, in his classic article “Discovering Hidden Pricing Power”, published in “Business Horizons” magazine, during November, December 2000. His inputs to go beyond the standard rate cards, % discounting, fixed price and T&M models, so that you have the edge when trying to make that sale.
Here are some useful tips from this wonderful article:
- Bundle Benefits
- Unbundle Benefits
- Offer alternative service levels and price points
- Link Future Purchases to Current Transaction
- Understand the components of the cost better to keep cost and price moving together
- Shift some of the price to suppliers
- Set Prices Selectively, Not across the board
- Move Prices in Smaller Increments
- Raise Invisible Prices
- Match Price Moves to the Market
- Use Discounts strategically to build relationship with important clients
- Price Against The Leader (Price it down when leader is reluctant)
- Follow the leader (Move the prices up, if leader increases)
- Seek out new segments that tolerate high prices
Senior Director, CRMIT
We have prepared a short video, which talks in detail about “Extending Oracle Fusion CRM”. It covers information about the MDS Repository, Engine, Various layers where customizations can be done, how these are stored in the repository and how they are retrieved at the runtime to provide different experience to different users.
Customizing Oracle Fusion CRM
We will be coming up with more advanced videos on Oracle Fusion CRM in the coming days. For more details and to answer any of your queries, feel free to reach us at email@example.com
Oracle Fusion CRM comes with a comprehensive Reporting Module, which is very easy to use, flexible, yet powerful enough to capture all your reporting needs.
If you are already comfortable with Oracle’s BI (OBIEE Or CRM On Demand Answers) way of creating reports, this should be very easy for you, there is basically not much to unlearn / relearn as you can see from the steps below:
Step 1 : Go to “Navigator” > “Tools” > “Reports and Analytics”
Step 2 : From the left navigation, click on “Create” Icon, It opens a popup screen
Step 3 : Select your Subject Area, Reporting Wizard Starts
Step 4a : Select Columns / Organize them as per your requirements
Step 4b : Name your report, Select Views (Table / Chart / Both), Decide on the layout
Step 4c : Edit Table
Step 4d : Edit Chart
Step 4e : Filter your records (to display limited information in your report), Sort them based on one or more fields (Ascending / Descending)
Step 4f : Define Conditional Highlighting (If any)
Step 4g : Define Location : My Folders / Shared Folders / Subfolders & Save
Step 5 : From the left navigation, Click on the folder specified in Step 4g, Click on the report name, Click on “View” to view the report, Or “Edit” to edit the same