I saw this interesting picture today in web. It shows how two insurance companies which are competitors to each other are using the same picture in their website. It is a small mistake, but looks ugly from an end user point of view and affects your online image.
(Image Courtesy: http://twitpic.com/8kzj03/full)
This is an important tip to remember, when you are choosing content for your website:
- If you are buying photographs from a person or an agency, make sure they are not selling it to somebody else, especially your competitor
- This may mean you are paying something extra for exclusive rights to use that picture, go ahead and pay it, this is a small price for your online image