Month: April 2011

mCRM Lite @ iPhone / iPad / Blackberry and Android Devices

Today’s workforce is more mobile than ever. Getting information in their finger tips is essential to close more deals, to solve client issues faster, and to keep them happy!

Keeping this in mind, CRMIT has built CRM++ mCRM Lite Mobile apps for Android / Blackberry Mobile devices / iPhone / iTouch / iPad devices. This lite and easy plug-in allows you to access your Oracle CRM On Demand data on mobile. They are designed to meet the expectations of the “Next Generation Customer”. Key business goals such as revenues, service costs, marketing effectiveness, loyalty and customer advocacy can now be achieved, with less effort.

CRM++ mCRM Lite Mobile Apps for Android, Blackberry, iPhone and iPad, enable field sales and service professionals to meet customer demands anytime, anywhere. Be it a small business or a large enterprise, the remote sales / service professionals can now be more productive, effective and efficient as they have the power of CRM data in their mobile devices.

These Free Mobile apps are geared to enable several key processes to be performed on your Android / Blackberry/iPad/iPhone devices. The mobile architecture is designed in such a way that it can be extended to support any additional business processes you may want to enable in future. This means mCRM can rapidly be tailored or extended to suit particular requirements.

This lite version of mCRM can be used by any Oracle CRM On Demand user, it supports query, view details, insert, update and delete operations on your recent records from five standard objects – Accounts, Contacts, Leads, Opportunities and Service Requests. More objects (including custom objects), additional records, fields, business processes can be supported in the full version of mCRM.

This is a free application which any Android (2.1 onwards)/ Blackberry / iPhone / iPad + CRMOD User can search in their respective Markets and download. It takes few seconds to install and provides the following features:

  • Login to CRMOD (Any CRMOD Login / Pod)
  • View 5 objects (Standard)
  • Query / View / Edit recent 5 Records in each object
  • Insert new records to CRMOD
  • Delete records from CRMOD
  • Download records to local Phone
  • Work offline
  • Synchronize data to CRMOD
  • Save Contacts in local Phone Directory

Sounds interesting? Go to these URLs to download, install and access this app immediately:
For more details on the full version of mCRM, Customization and other requirements, please contact us at or +91-80-42925555

Steps for CRM Success

When we Google about CRM we get tons of results. Common mistake is, people assume that the companies use CRM to focus more on cutting costs and improving productivity. Not many talk about the enhanced experiences across customer touch points leading to CRM Success.
When we search for ‘Steps to CRM Success’, again we get lots of results, ranging from “4 steps to success with CRM” to “10 pointers leading to CRM success”. Lot of factors added to it and lot of information flowing through articles. But after a lot of research, we find that no matter the type of company, good CRM practices are applicable to companies across verticals, across Globe. One tenet is ‘Customer Centricity’.
Customer centricity mainly demands right Vision by the management of the organization and the Strategic approach to build it. CRM vision must be collaborated with the Customer Experience, structure, processes followed, skills and with the Enterprise Culture. 
For more details on the right way to CRM success, refer to this wonderful article:

CRM SaaS industry

 Companies worldwide are looking to bring costs down of their IT operations. With rich talent pool of SaaS Developers, India is contributing significantly to SaaS Development worldwide. SaaS has big role to play in Web 2.0 and will make it possible for other sites to consume data and functionality from SaaS site. This kind of sites will help create mashups and highly interlinked websites.

Metrics on SaaS industry:

  • IDC Projects One Third of all Software Delivered from the Cloud
    According to research and analyst firm IDC, the Software as a Service (SaaS) market achieved worldwide revenues of $13.1 billion in 2009. IDC predicts the SaaS market to reach $40.5 billion by 2014, representing a compound annual growth rate of 25.3%. By 2014, approximately 34% of all new business software purchases will be procured via SaaS and SaaS delivery will constitute about 14.5% of worldwide software spending across all primary markets. IDC also indicates that “business applications will account for just over half of the market revenue.” The rest of the market growth will occur on cloud platforms as businesses begin to purchase cloud services instead of hosted services.
  • ABI Forecasts Hosted Market
    Market research firm ABI Research forecasts the global market for hosted services will exceed $34 billion in 2012, of which the North American market will account for $11.6 billion.
  • Cloud Considered Viable by Most
    In July 2010, analyst firm Yankee Group revealed that more than half of U.S. enterprises now consider SaaS and cloud computing a viable technology, with favorable views on cloud jumping by more than 50 percent in the most recent year. The analyst firm research report stated that” cloud computing is on the cusp of broad enterprise adoption.”
  • CRM Software as a Service Compared to all CRM Software
    Analyst firm Gartner predicted that by 2011, 25 percent of new business software will be delivered by SaaS.


According to a Gartner Group estimate, SaaS sales in 2010 have reached $9B, up 15.7% from 2009, and are projected to increase to $10.7b in 2011, up 16.2% from 2010. Gartner Group also estimates that SaaS apps, which accounted for a little more than 10 percent of the total enterprise software market last year, would represent at least 16 percent of worldwide software sales by 2014.